Refresh and revitalize yourself

Hair Wellness is not often heard, but is one of the biggest drivers of feeling beautiful. AIIR accomplishes exceptional hair with using down-to-earth ingredients.

The AIIR line of products delivers a unique combination of high-performance professional hair products infused with natural botanicals and precious gemstones believed to deliver complete wellbeing.

We bridge the gap between drug store and high-end hair care because who says good hair has to be out of reach.

We’re a team of millennial women making the best shampoo at the best price for people like us (and our plus ones, friends, family, and kids).

We are a purely professional brand dedicated to understanding and serving today’s stylists. Our passion is developing best-in-class innovations, delivering superior and reliable results. Kenra Professional strives to elevate the stylists’ artistry and craft.

Three unique brands, Kenra, Kenra Platinum, and Kenra Color, are each driven by the daily needs of stylists. A complete range of high-performance products combined with straightforward and accessible education gives stylists the confidence to address every client’s need.

Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance.

BRAZILIAN BLOWOUT IS THE ONLY SMOOTHING TREATMENT ASKED FOR BY NAME. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.